Anthony Custable

PRINCIPAL PRODUCT DESIGNER

Thank you for taking the time to check me out. 

I am a Principal Product Designer with over a decade of experience in software development. My focus is to compile all the feature data, test that data against personas, and keep experiences as straightforward as possible for the end user.

Specialties: Personas, Journeys, Design Systems, Tokens, Variables, Atomic Components, Rapid Prototyping, Usability Sessions, A/B Testing, Benchmarking, Documentation

Tools: Figma, Tokens Studio, AI Tools (There are a lot), Adobe Suite, Invision, Webflow, Axure, Sketch, Abstract, HTML, CSS, Javascript, Usertesting.com, UserZoom, Etc.

Industries: Healthcare, Automotive, Retail, Media, Public Administration, Space, Defense, Fintech, and Cyber Security

20+
Successful Projects
10+
years experience
10+
Industries
100+
Usability Sessions

Testimonials

"Tony’s impact cannot be overstated. He was instrumental in transforming an early-stage concept into a deployed, battle-ready system that redefined situational awareness and decision-making for the U.S. Air Force. His work continues to shape the future of defense technology."

- Gino L. Morrow II -

Vice President of Design @ Hypergiant

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