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Anthony Custable
PRINCIPAL PRODUCT DESIGNER
Thank you for taking the time to check me out.
I am a Principal Product Designer with over a decade of experience in software development. My focus is to compile all the feature data, test that data against personas, and keep experiences as straightforward as possible for the end user.
Specialties: Personas, Journeys, Design Systems, Tokens, Variables, Atomic Components, Rapid Prototyping, Usability Sessions, A/B Testing, Benchmarking, Documentation
Tools: Figma, Tokens Studio, AI Tools (There are a lot), Adobe Suite, Invision, Webflow, Axure, Sketch, Abstract, HTML, CSS, Javascript, Usertesting.com, UserZoom, Etc.
Industries: Healthcare, Automotive, Retail, Media, Public Administration, Space, Defense, Fintech, and Cyber Security
Testimonials
"Tony’s impact cannot be overstated. He was instrumental in transforming an early-stage concept into a deployed, battle-ready system that redefined situational awareness and decision-making for the U.S. Air Force. His work continues to shape the future of defense technology."
Vice President of Design @ Hypergiant
"Tony elevated my skillset. He is a person who effortlessly rises to any occasion, is a whiz in all design tools and on top-is a kick-ass designer-seriously, one of the best I've had the privilege to work and learn with."
Design Director @ Hypergiant
"Anthony is a talented designer with the main focus to UX. He is all the time in a good mood and with good communication skills, good fit into the design team. My experience working with him was really satisfying."
Lead Designer @ Toptal
"My favorite part about working with Anthony is getting deep into the weeds. Anthony has strong opinions backed by experience, facts, and instincts. However, that has never kept him from listening and trying his best to understand where another person is coming from."
Design System Product Manager @ Docker, Inc
"Anthony is truly a leader, pushing the process forward and navigating challenges effortlessly. I was able to learn a lot from him as a designer new to the field, and I couldn't have asked for a better mentor. You can't go wrong with him as a member of your team!"
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Staff Product Designer @ Affinity
"Anthony is an unbelievable talented designer. His combination of technical skills and friendly, approachable manner make him the consummate professional. Put his number on your speed dial!"
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Lead Software Engineer @ Softesis Inc.
"Anthony does not shy away from a challenge and uses logic and hard work to find a solution to problems. He constantly seeks to improve himself and will seek out constructive criticism which is rare for someone his age."
Territory Manager @ Singlewire Software
"His great strength lies in his work ethic and his determination to ship the best experiences possible. His technical background gives him extra insight into the development process. Tony would make a core asset to any team, and I'm happy to recommend him."
Sr. Software Interaction Designer @ IDEXX
"Anthony was self-directed and took initiative to complete assignments on-time with quality. I was impressed with the low learning curve with Anthony; he worked hard and produced some unique and creative app designs."
Sr. Director - Healthcare Analytics and Machine Learning @ Vizient
